Thursday, 27 February 2014

Google’s Hummingbird and the Trend of Multilingual Content

Google’s latest update Hummingbird is a modified search algorithm that replaces the older algorithm used by the mega search engine. Unlike Panda and Penguin, the update does not target any specific factor, but tends to improve the overall online experience of the users. Here is a sneak peek into why Google introduced the Hummingbird update, how it is useful for us, and how has it affected the need of multilingual content in internet marketing.

Was Hummingbird really necessary?

Today, people prefer surfing the internet on their smartphones or other hand held devices. With its voice search feature, Google has already made searching via mobile devices very easy and convenient. But the problem with voice search was the long queries and phrases searched by the users. This needed an effective search algorithm which could provide relevant results for the long phrases searched by the users. Also, with Google reaching almost every country in the world, there is unlimited multilingual content available online. Users of different languages were finding it difficult to get the most relevant results in the huge swarm.
With Hummingbird, Google has solved both the problems that were encountered by the users worldwide. The update is successful in providing the most effective results for longer search queries inserted by users, listing results which match the string as whole and not specific keywords. The trend of multilingual content searches has also experienced a great boost as the users can now get reliable results in their preferred languages.

Hummingbird’s favourite – Multilingual Content

Just like the other updates from Google, the hummingbird has affected the SERP positions of numerous websites. In search engine optimization industry, hummingbird has proven to be a mild change yet very prominent revolution in internet marketing. While most of the pages were left unaffected by the introduction of this update, hummingbird pecked the pages which had a lot of keyword targeting and stuffing, and poor quality content, of course. Sounding like a mixed effect of Panda and Penguin Hummingbird created a name for itself by promoting pages which provided information in multiple languages.

This means that the websites which have multilingual content, or which have links from pages in multiple languages are tend to be in the good books of Google. With this technique, Google aims to provide a raised online experience to its users, targeting information resources of the native languages of all parts of the world. The direct influence is on internet marketing industry, which now needs to realise the kind of content Google is looking for – not only original and high quality, but catering to a wider community.

All summarised, Hummingbird is truly a big step for change in the internet search dimension. Businesses must make sure that their services provider follows the guidelines of this new guard of Google in their internet marketing and SEO activities. The direct benefits to the business might seem not prominent, but with more user satisfaction, the mega search engine ensures a wide customer base and unlimited outreach. And this is just what we need Google for!